
Google AdWords and Trademarks: Confusing Plumbers
In its decision in Victoria Plum Ltd. vs. Victorian Plumbing Ltd. of 18 November 2016 the England and Wales High Court raised trademark issues with Google AdWords again (

In its decision in Victoria Plum Ltd. vs. Victorian Plumbing Ltd. of 18 November 2016 the England and Wales High Court raised trademark issues with Google AdWords again (

Who is responsible for the deletion of infringing ads that are placed by the trademark infringer on third party websites? How much efforts are to be made by the trademark infringer to have such ads deleted? The European Court of Justice (ECJ) had to answer this question in its decision of 3 March 2016 (Az. C-179/15).

Gastbeitrag: Dr. Arthur Stadler, Of-Counsel (Österreich) und Tamino Chochola, beide von Brandl & Talos Rechtsanwälte, Wien
Targeted advertising is achieving remarkable economic success, thanks to modern technology of collecting and analysing user behaviour. Although advertising typically finances content on the Internet, which otherwise would have to be offered to users for a fee, customers of…

Sponsorship of major events, particularly sporting events, is big business worldwide. As more money is spent on the event, broadcasting rights, and infrastructure, so the cost of sponsorship rises. Inevitably this means official sponsors require protection against what is known as “ambush marketing”; the exploitation of the event by non-sponsors. So whether your brands, or clients’ brands, are of…

Ambush Marketing – the attempt to associate one’s products and services to a major and renown event without being an actual sponsor will be a phenomena which will raise increased legal awareness throughout the current year 2012 with two of the wolrd’s most prominent sport events – the UEFA EURO 2012 and the London 2012 Olympics – taking place. The present contribution by guest author Vivien Chan …